Rugby World Cup
Asahi Super Dry is the Official Beer of Rugby World Cup 2023 which will be kicking off in France in September 2023. Sharing a passion for excellence and creating unforgettable moments, the partnership will showcase the unique SuperDry taste of Japan’s No1 beer across the tournament and enrich every fans experience through the unique taste of modern Japan.
Asahi Super Dry will be served at all tournament venues and fanzones across France, spanning 48 matches in 9 cities and fans all over the world will receive a perfect serve of this unique beer.
In an innovative first, World Rugby is launching the first-ever Official Rugby World Cup podcast presented by Asahi Super Dry. The Official Rugby World Cup 2023 Podcast presented by Asahi Super Dry will feature an incredible array of talent from across the rugby world and beyond joining host and BBC Morning Live presenter Gethin Jones to discuss rugby’s biggest tournament on earth and all the things it embodies.