Seek Out Asahi Super Dry
      OUR LATEST CAMPAIGN
Seek What Is Unique is inspired by the Japanese philosophy Ichigo-ichie - the idea that life is lived through a series of unrepeatable moments.
Rooted in this philosophy and brought to life through our unique crisp Super Dry taste, Asahi Super Dry is a guide to the world’s most unique experiences, created to inspire those with a thirst for life.
If you’re curious to discover more about our new platform, watch our latest campaign film below.