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City Football Group Partnership
Asahi Super Dry is the Official Beer Partner and the Official Training Kit Partner of four City Football Group (CFG) clubs including Manchester City (Men & Women), Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu.
The multi-year agreement with CFG will see Asahi Super Dry served at all clubs and with the Asahi brand featured on the full suite of training kit.
The partnership delivers an incredible platform for Asahi Super Dry to grow global awareness through the high-profile brand exposure. As two progressive and innovative brands, Asahi Super Dry in partnership with CFG has an ambition to go beyond traditional boundaries to elevate the fan experience.
This has already been demonstrated at The Etihad where Asahi Super Dry has made a significant investment to provide a more premium fan experience through upgrades to both the general concourse areas and the hospitality spaces, including the Asahi Super Dry Tunnel Club.
Champions Bottle
Manchester City have been crowned champions for an unprecedented fourth time in a row, in a nail-biting end to the 23/24 season. As the club’s official beer partner, Asahi Super Dry, celebrated with a limited edition Champions pack to immortalise the moment.
Training Kit Launch
To celebrate the launch of the 2023/24 training kit featuring Asahi branding, Asahi Super Dry accompanied the Manchester City team on their pre-season tour of Japan, the birthplace of Asahi Super Dry, to explore the sub-cultures of Tokyo.
Watch the full film below.