City Football Group Partnership

Asahi Super Dry is the Official Beer Partner and the Official Training Kit Partner of four City Football Group (CFG) clubs including Manchester City (Men & Women), Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu.

The multi-year agreement with CFG will see Asahi Super Dry served at all clubs and with the Asahi brand featured on the full suite of training kit.

The partnership delivers an incredible platform for Asahi Super Dry to grow global awareness through the high-profile brand exposure. As two progressive and innovative brands, Asahi Super Dry in partnership with CFG has an ambition to go beyond traditional boundaries to elevate the fan experience.

This has already been demonstrated at The Etihad where Asahi Super Dry has made a significant investment to provide a more premium fan experience through upgrades to both the general concourse areas and the hospitality spaces, including the Asahi Super Dry Tunnel Club.

Champions Bottle

When Manchester City went on to claim an historic treble in the 2022/23 season, Asahi Super Dry were at the heart of the celebrations with bespoke bottles delivered to the players so that they could celebrate in style.


Training Kit Launch

To celebrate the launch of the 2023/24 training kit featuring Asahi branding, Asahi Super Dry accompanied the Manchester City team on their pre-season tour of Japan, the birthplace of Asahi Super Dry, to explore the sub-cultures of Tokyo.

Watch the full film below.

Keep up to date with CFG news, giveaways, and competitions on the @AasahiSuperDry Instagram and Facebook pages.