Our Story
1987. A BEER BORN OF CURIOSITY
Asahi Super Dry’s master brewers dared to be different, taking inspiration from the dry taste of sake. In Tokyo, on 17th March 1987, they discovered the taste that revolutionised beer and named it Asahi Super Dry.
THE WORLD’S FIRST SUPER DRY
Our beer was the world’s first Super Dry beer; crisp and clean with a quick finish, it prepares your palate for whatever flavour comes next.
JAPAN’S NO.1 BEER
Asahi Super Dry is Japan’s No.1 beer*, and we are proud that it has become a global icon of Japaneseness all over the world.
*Proof of claim of ‘No. 1 Japanese Beer Brand Globally’ by GlobalData.
PROGRESSIVE BREWING
We’re constantly innovating at our brewery to improve production technology and quality management. This commitment to progress will help us share Asahi Super Dry with curious people everywhere..
BREWED TO THE HIGHEST QUALITY
Asahi Super Dry is brewed with precision to high-quality standards under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste with a quick, clean finish.
